Who is Isabella Popa


The Woman

Native New Yorker now calling Milan home. My journey into the world of fashion, luxury, and the arts began early, fueled by childhood dreams of gracing covers of magazines and transforming city streets into my personal runway. This enduring passion now finds me exploring Milan's best-kept secrets for vintage fashion, tracking industry trends and gathering inspiration through fashion exhibitions.

My professional background is rooted in New York City advertising, where I honed my skills working with leading global FMCG and beauty brands. This website is designed to be a reflection of that expertise, merging my appreciation for fashion with my strategic marketing insights. Here, you'll discover a curated view of my style, my approach to storytelling, and how my unique perspective adds value within the luxury fashion sector.

The Philosophy

“Fashion isn't just about what you wear. It's about the life you dare to dream into being.”

Despite being around the glitz and glamour or the city, I was raised in more humble beginnings. High fashion magazines gave me an escape and imagine a life of beauty, grace and elegance. Through grit and determination, I have become the woman I imagined myself to be as a child. As such, I strongly believe that luxury fashion is a catalyst for dreams, empowering us to envision and embody our higher selves.