Who is Isabella Popa
About Me
Native New Yorker, now calling Milan home. I grew up in more humble surroundings, where high fashion magazines served as an escape—a world of beauty, grace, and elegance that fueled my imagination. These days my enduring passion for fashion finds me exploring the Milan’s best-kept secrets for vintage finds, tracking industry trends, and gathering inspiration through transformative fashion exhibitions.
Professionally, I have worked with global CPG and beauty brands in a marketing capacity where I honed my skills in research, insight development, and media planning. Most importantly, my contributions built authentic connections with groups typically under-represented in media.
The Philosophy
I strongly believe that fashion is a catalyst for dreams, empowering us to embody our highest selves. It is a goal of mine to continue passing the torch by providing visibility and voice to those groups traditionally left out.
The goal of this website is to merge my proven marketing skills with a lifelong appreciation for the fashion and beauty industries. Here, you will discover a curated view of my personal style, my strategic approach to storytelling, and how my unique, research-backed perspective adds value to these dynamic sectors. While the content of this website will cover general topics, themes of how brands can be more inclusive in the fashion and beauty space will be explored to ensure that the magic and aspiration of luxury are accessible to all.